Every marketer’s toughest call this year will circle around convincing their audience and the rest of the world that their content is the best. This is because even with technological and SEO changes, content rules the digital marketing scene.
With an increasing number of companies taking this content marketing seriously, everyone, including that Milton tutoring company will try to do better than they did last year to be the best in content marketing.
Here are some of the content marketing tips and trends for 2018.
- Moving beyond your blog ideas
Everyone is doing it. If you want to set yourself apart on the market, you will have to shift some focus from churning blog posts. For this, you have to come up with a broader content marketing strategy by including a diverse team of marketers with unique talents to meet the demands of your audience.
Your team will need to focus on curating content that their audience is using, content that captures the audience’s attention fast, converting leads into sales.
As a result, you need to focus your efforts on content marketing areas like video production and editing, auto-editing and production, graphic design, editing, and illustration, and content distribution/ promotion. You will also need to get talent for communications and branding, as well as strategy development, execution, and campaign management. Also, your team needs to be good at advertising, media buying, analytics, metrics, and reporting.
- Internet of Things for content marketing
Your audience isn’t limited to scrolling web pages for hours. Thanks to the internet of things, content is interwoven into our daily lives and interaction with new technology is getting better. An example of this is Apple’s Siri and Amazon’s Alexa.
You can use these two to share your content with your audience. By having a tool like Alexa, your customers can access information about your specific products and services easily. You can also have vocalized how-to videos to guide your audience on how to use your products. Thanks to advanced NLF, you don’t have to worry about the robot’s voice sounding inhuman.
- Quantity and quality
Even though search engines are ranking long content high, you shouldn’t compromise on the quality of the content shared. While sharing content earns you points with search engines, you should never compromise on the quality of the content you share. Something else to consider is this; you should mix long and short content.
Regarding quantity, you also need to publish and share content consistently. Keep your content radically different and maintain exceptional quality. You should also increase content promotion. Finally, note that your content will only sell when you find more niches to specialize in.
- Use original research
This is an untapped opportunity for your marketing strategy. This is because original content influences the purchase process. If your audience asks questions you are unable to answer, or you need new ways to get mentions and backlinks, then the use of the original content is the way to go.
Note that you can only make the most out of this year by setting clear goals and targets, defining your target audience, and sharing your brand story.